Quality of Revenue

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Revenue is critical to any companies quality of earnings analysis. Brooklake Consulting has created a 10 Point Assessment related to quality of revenue that focuses on the initial engagement with a prospective client and does so with a sales centric approach. This ensures from initial introduction to new revenue creation discussions that business opportunities have the proper rigor applied to enhance the quality of revenue.

Guiding Principles

How do you improve the quality of your revenue? Our approach is to consider all elements of how to identify, sell and operationalize your efforts to create revenue. Efficiency and productivity are the result of focusing on four key elements of revenue including,

- Sales Intelligence

- Customer Selection

- Service Efficiency

- People Mindset (all)

Brooklake Consulting works directly with the business to compile and model raw data to present a clean and concise detailed historical look of its operations

10 Point Assessment

Brooklake Consulting performs comprehensive analysis across multiple aspects of the sales engagement and sales capture process to ensure a focused approach to identification, creation and capture of higher quality of revenue within every client interaction.

We analyze these 10 critical areas for revenue improvement:

1. Overall Business Success (what worked well, what did not)

2. Revenue, Margin, Profit

3. Sales Effectiveness

4. Solution Offerings

5. Market

6. Clients/Customers

7. Competitive Comparisons

8. Social Media

9. Tools (CRM, productivity software)

10. The Future Goals of the Business

With no less than 200 data points of analysis the 10 Point Assessment is designed to maximize the efficiency and productivity applied to future efforts

A business management review explores every aspect of the findings to identify areas for immediate improvement. If desired, BC will help incorporate improvements within the corporate wide Go-to-Market (GTM) strategy, Sales Engagement Models, along with the Sales Playbook/Action Plan.